Since its humble origins as a 100-yen street vending operation in 1972, Daiso has evolved into the #1 Japanese Value Store in the Middle East. With over 80,000 lifestyle and gift items, including 800 new additions monthly, mostly all priced at an irresistible AED 7.50, the brand continues to embody its founder’s vision – providing quality, variety, and uniqueness. Daiso has cemented its position as the one-stop variety shop for local and international shopping – boasting over 5,000 stores across the world.