Every year shopping centres and retailers from 21 countries participates to the Middle East & North Africa Shopping Centres & Retailers Awards. The most prestigious award for shopping centres across the globe and the MENA region. Arabian Center continued its winning streak by winning the award in the category of Marketing Excellence – with THE FLAG OF UNITY.
The Flag of Unity is an iconic concept, developed by participation of more than 16,000 customers from 57 Nationalities with approximately 24,000 pieces of paper using the Japanese art of Origami. The most unique part of project are the 24,000 pieces of paper that are interlocked (not glued), to form a flag of 9 feet by 5.25 feet.
Tim Jones – Chief Operating Officer of Shopping Malls Division, Kabir Malkani – Asst. GM Marketing, Shopping Malls Division