The Carter’s team won the Retail ME Most Admired Brand Campaign of the Year for 2017 for the “Fathers First” complete 360-degree campaign.  With the focus very much on the often less-mentioned paternal side of the unique bond between Fathers & Children, the activity generated huge interest for many families across the entire region, all happy to participate and share their unique experiences.  Pictured are the Carter’s team with their award at the ceremony held at The One & Only Royal Mirage in Dubai, led by Tina Oberoi (COO - Retail Franchise & Business Development).