Daiso Japan, the region’s favourite Japanese retail brand, opened a new concept store in City Centre Deira this weekend.   The 12th store in Dubai, and the 31st in the UAE, brings the total count in the Middle East region to 47 stores.

Located on the ground floor in City Centre Deira, opposite Carter’s, the new concept store still provides the unique combination of choice and affordability which has contributed to the brand popularity across the region. A range of 70,000 products will be available covering a vast array of categories including homeware, décor and ornaments, stationery, pets and toys. The unique brand has been extremely well received by over a billion customers worldwide.

Daiso was introduced in the UAE in March 2004, and since inception, Daiso stores found instant acceptance with the people in the region. “We are delighted at the fantastic response that Daiso Japan has received since we introduced it to the UAE some 13 years ago. The products and collections caters to all cultures, lifestyles and ages – there really is something for everyone!” said Mr Manu Mulchandani (COO, Daiso Japan, GCC.) The new outlet will benefit from the popularity of City Centre Deira, a long-established shopping destination, and Daiso Japan is looking forward to welcoming both existing and new customers to the store.