We got Lucky

As a growing fashion retail franchise group, we established a gap in the market for a premium denim lifestyle brand, which we felt LUCKY BRAND would fill perfectly. Positioned as accessible premium and unpretentious, offering customers a creative, individual and stylish alternative option.

Born in 1990 and bred in Los Angeles, the brand has acquired 175 locations all over the USA. In 2012, LUCKY BRAND went global acquiring locations in Latin America, South Africa, Indonesia. In 2014, we opened our first store in the Middle East at the Dubai Mall.

The Lucky lifestyle

LUCKY BRAND believes that everyone can look and feel incredible in Lucky jeans. By pioneering fits, fabrics and washes to suit every size, shape and style, Customers are encouraged  to celebrate their individuality and feel supremely confident in their own skin. A denim lifestyle transcends trends. It’s about versatility, timelessness and ease; wearing jeans and a faded tee to grab coffee, then throwing on a sweater to meet friends. It’s as much about uptown as downtown, the coast as the city, and as much about music, film and travel as it is about enduring style


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Lucky Brand
Jebel Ali Free Zone South,
Plot No. S20125, Road No: SW 301
P.O. Box. 74944
Dubai, United Arab Emirates
Tel.: +97148133777
Email.: feedback.luckybrand@lalsgroup.com